Why Are Smartphone Companies Moving Towards AI? [Explained]

Artificial Intelligence 2

Smartphone manufacturers are continuously working and improving the AI capabilities of their smartphones. This clearly depicts that Artifical Intelligence will be a big thing in the near future and as ordinary as today’s smartphones. Well here’s why smartphone companies are investing and focusing on AI.

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AI And Its Importance

The major reason why companies are focusing more on AI is its self-learning capabilities. Artifical Intelligence adapts to a users lifestyle and helps improve both the performance and efficiency of smartphones. Furthermore, launching a new smartphone every year with a slight increment in hardware doesn’t make sense. Hence, companies innovate and spend both time and money to improvise AI on their smartphones.

Smartphone Companies

AI helps smartphones in multiple aspects. The first and foremost improvement is in the smartphones camera capabilities. Yes, there is an improvement in hardware but we can’t deny the importance of AI in improvising smartphone cameras. AI smartly detects the scene and adjusts the camera settings to deliver results that we admire.


MIUI 10 also smartly implements AI to increase the performance of even those smartphones that were launched a year ago. The Custom Skin tracks a users smartphone usage pattern and then caches the frequently used application to load apps faster and even kills the un-noticed applications that consume resources in the background. Hence, it’s AI that improves the performance of smartphones.

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Smartphone Companies In India

Lately, Huawei has been focusing on AI to improve user experience and enhance the functioning of smartphones. Huawei has invested in intelligent sensing, intelligent cognition, and intelligent computing. The company has developed AI systems that enable synergies between software and hardware, as well as between devices and cloud. These are three recent developments that Huawei has been working on.


As a new-generation chipset applied to Huawei’s flagship smartphones, the Kirin 970 features dedicated NPU (Neural Processing Unit) ultra-fast connection, intelligent computing capability, HD audio-visual effects, and long battery life.


It is built through the most advanced TSMC 10 nm process technology, which integrates 5.5 billion transistors in an area roughly the size of a fingernail. Through this chipset, Huawei aims to enable broader use of AI technology in the application field and provide consumers with a never-before-seen AI experience right in the palm of their hands

ALSO READ: Huawei Kirin 710 12nm Octa-Core SoC With Mali-G51 GPU, Dual 4G VoLTE Announced!

User Interface (UI)

Addressing the issue of Android phones slowing down, Huawei’s R&D team, led by some of the world’s leading experts unveiled EMUI 8.2, software that is tightly integrated with the Kirin chipset to take full advantage of Huawei’s strengths in both software and hardware.

GPU Turbo

Huawei’s GPU Turbo is a graphics processing acceleration technology that re-architects how graphics are processed on the system level for revolutionary performance and efficiency improvement.


This latest technology will allow users to enjoy 4D gaming experience ensuring real-time image and sound recognition, and intelligent game vibrations. It will boost graphics performance by around 60 percent while reducing the energy consumption by around 30 percent

As a conclusion, AI will try to improvise our smartphone user experience in every possible way. What are your thoughts on the smartphones and Artifical Intelligence? Do share them in the comments.


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