Flipkart Launches SmartBuy, Its Own Accessory Store

Flipkart is going down day by day with their valuation. No, Flipkart has launched a new store under its own private label named SmartBuy. This store is all about electronics, accessories, and personal care electronics spaces.

Currently, the store catalogs only wall chargers, micro USB chargers, and data cables. Yes, the products are priced at affordable rates and price ranges between Rs 199-Rs 399.

SmartBuy page on Flipkart will be updated soon with other popular electronic accessories like earphones, headphones, Bluetooth Speakers and power banks. That directly means that SmartBuy will expand further with 25-30 product categories including personal grooming accessories and home plastic products.

Adarsh Menon, Head of Private Brands for Flipkart said;

We are looking to address gaps in these categories. In areas where there aren’t many established brands, we expect our private labels to account for 70% of the sales in those spaces. And where big brands dominate, we hope to gain at least a 15% share with our private label.

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SmartBuy products will be sourced from third party manufacturers in India, China, and Malaysia. There is also talk of a second private label is expected to be rolled out in March with categories such as retail furniture, small appliances, home décor, and furnishings.

Source