YouTube Unified Official Artist Channels, Cleans Up Its Music Clutter

Not only Spotify, many still prefer YouTube as their go-to source for music. Well, if you are one among them, you might know how confusing it can be when your favorite artists have multiple channels.

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YouTube Unified Official Artist Channels

YouTube is aware of the confusion, so it is rolling out YouTube unified Official Artist Channels that will put all of a musician’s content in one place. You will soon start seeing a new “Official Artist Channel” label on YouTube and your subscription might change a bit too.

Why your subscription might change? Well, if you’ve subscribed to an artist’s unofficial channel, YouTube will automatically switch you over to an official source when available and will unsubscribe you from the old one.

It is still unclear whether or not this will eliminate one of the biggest irritants of music fans on YouTube i.e having to switch to a Vevo-branded channel to watch music videos, only time will tell.

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