Instant Apps were first announced at Google I/O 2016 (over a year ago). Basically, when taped on search results, a minimal version of the site’s app would quickly install and display the content.
Instant Apps Rolled Out
It might sound complex but it is pretty nimble and worthy. Well, say, you are Google searching for a camera and you see B&H has it. So, when you click on the link, a temporary B&H app will install and you can search around without installing the app.
The feature started rolling out in January and continued to roll out the feature over past few months. Now, Google said that it has covered over 500 million Android devices, which support Instant Apps feature. The feature is currently compatible with devices with Android 6.0 and up.
Instant Apps Reports
Developers reported an increase in user engagement and acquisition after adding the feature. Analytically, average duration on Vimeo has increased by 130%, customer conversion rate on Jet (a shopping platform) has increased by 27%.
This is just the beginning. Google is trying to encourage more developers to add Instant Apps compatibility. After all these features improve user experience in-turn improving businesses, which is certainly tempting for developers.