PVR Launches VKAAO: A Crowd Sourced ‘Theatre-On-Demand’ Service

    There have been times where you miss out your favorite film in theaters, certainly due to limited show timings or ticket availability. So, here is PVR sorting your problem.

    PVR came up ‘VKAAO’, a crowd-sourced service which provides a unique alternative, which efficiently solves your problem.


    This service provides ‘ Theater-on-demand’. All you got to do is to pick a theater and select preferred show timings. Once done, you can follow up and invite other people (friends and family) to join and once, enough people accept the invite, the request will get accepted and the screening will take place.

    pvr cinema at lucknow 1

    This unique approach will allow film buffs, to customize their film going experience. So theoretically, you can watch your favorite films on-demand, provided enough people agree to be part of the screening.

    Kamal Gianchandani, CEO, PVR Pictures Ltd., said:

    It empowers audiences to find their preferred films and films to find their intended audiences.

    More VKKAO

    PVR updates the app and the interface is really minimal and offers almost all information in an easy to manage page view. It seems to have a collection of movies both old and new (though there are more movies to add on). VKKAO currently has 100 theaters in 45 cities, which is, of course, an initial start, there are more to come including on-demand regional films.

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    Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd., said:

    PVR is helping bring a new way of movie going in India. Once a necessary number of patrons commit to attending, the screening will get confirmed and VKAAO will reserve the theater, manage ticketing and ensure delivery of the film, allowing the audience to sit back and enjoy the show.


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