Amazon Launchpad Launched In India: Everything You Need To Know!

    Recently startups and entrepreneurship culture in India grown drastically and continues to prosper. With the launch of Amazon Launchpad program, the culture is expected to get more mature.

    This new program allows the Indian startups to launch, market and distribute their products to Amazon customers across India and even globally through a dedicated store.

    What Is Amazon Launchpad?

    Amazon Launchpad is a global startup program, which is launched in India to elevate the startups and entrepreneurship in India. The India Launchpad portal is live with products from over 400 startups, of whom 25 are India-based.

    Amazon Launchpad

    [image credits: Mashable]

    To kickstart the program, Amazon has tied up with startup-focused bodies like NASSCOM 10K, StartupIndia and Indian Angel Network among others. Amazon also has strategic partners such as NITI Aayog, Government of Maharashtra, Government of Telangana and TiE.

    Jason Feldman, Director Global Innovations, Amazon said;

    Amazon Launchpad is an exceptional opportunity for Indian startups to get access to big consumer markets nationally and internationally. Through this program, small entrepreneurs and innovator can go leverage the Amazon platform to increase the scale of their businesses and even get easy access to global markets.

    How To Get Started?

    To get started, a startup need to apply for Amazon’s Launchpad (CLICK HERE). A startup needs to register and need to give out an initial order and need to ship products to Amazon’s fulfillment centers. If approved, Amazon will ask them to upload creative assets to their systems like product photos, videos, description and so on.

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    Addition to that, the startup need to have received funding from VCs, incubators, and crowdfunding to claim the eligibility and it’s really important that the product must be physical such as hardware, apparel, and grocery.

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    How Does The Amazon Launchpad Help Startups?

    No doubt, the biggest advantage of any startup to join this platform is an instant wider reach. Amazon is going to facilitate these startups with the market tools such as on-site merchandise placements, tailored recommendations and access to advertising. Most importantly, Amazon Launchpad can help the startups to reach nine marketplaces (outside India) across the globe.


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