Reliance Entertainment announced a new venture, an Android app called Chillx. The entertainment has invested in a company called FunOnGo Media & Entertainment LLP, which is a digital media and a distribution company, founded by Vijay Singh and Ujjwal Narayan.



Chillx is, of course, an entertainment based platform aimed at placing the power of choice in the hands of consumers/users. The app will give users choice in language, entertainment formats, genres as well as in payment mechanisms. Much like any other app, the contents of this app is also available in major Indian regional languages like Bengali, Tamil, Telugu, Kannada, Malayalam, Punjabi, Marathi and Gujarati.

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Chillx

Sweta Agnihotri, CEO, Content Syndication, Reliance Entertainment said;

While apps downloaded are mostly in line with global popularity, interest in content consumption in regional language is high. We see smartphone screen as a fantastic gateway to the consumer and our cross functional team will leverage its understanding of content and industry relationships to amplify value offering to the consumer.



What does Chillx deliver?

The app is a digitally curated store of games, music,viral videos clips, entertainment news, short films and full-length movies. Chillx also contains an exhaustive games section, which also offers a trial before you buy them.

Chillx

Vijay Singh, CEO, FunOnGo Media and Entertainment LLP, said;

This endeavour allows us to widen the scope of consumer engagement on a scale that is possible only when you are a part of an entertainment conglomerate like Reliance Entertainment.

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Well, It’s not that Reliance is getting into Entertainment business now, it’s been a decade now. They are indeed growing fast than ever after the launch of Jio. What do you think about this venture from Reliance Entertainment? Are you giving it a try? Let us know your thoughts in the comment section below and don’t forget to react.

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